06 12 2016
In Conversation is part of Today's ongoing mission to build an environment to learn, grow, network and create. Brothers Christopher and Graeme Raeburn reflect on the rise of two cutting-edge fashion and sportswear brands in an intimate and unscripted setting.
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Listen to the talk
Spilling over into the loft space of Today studios, the intimate and unscripted setting drew out stories of the brothers’ early days sewing parachutes together in a j-cloth factory in Luton, and the symbiotic nature of brotherhood.
Reflecting on the rise of their respective cutting-edge fashion and sportswear brands, Christopher and Graeme talked about the manipulation of modern materials, the agility of small teams and what a holistic approach to sustainability should be.
Christopher Raeburn’s pioneering work has brought sustainable design to a mainstream fashion audience. His eponymous label has over sixty stockists worldwide and is involved in numerous technology, performance and craft focussed collaborations with Fred Perry, Moncler and Disney. in 2015 Christopher was awarded Best Emerging Designer at the GQ Men of the Year Awards and is also Artistic Director of Victorinox.
“Advice to my former self? Do less, but better.”
Graeme Raeburn is Innovation Designer at cult cycling brand Rapha. Like his brother, Graeme is an alumni of The Royal College of Art, where he specialised in womenswear. He joined Christopher setting up his small design studio in which they produced technical and high-fashion apparel from military surplus fabrics, as well as luggage. After an introduction through mutual friends, Graeme became Rapha’s thirteenth employee, and has seen the company grow into the world’s most coveted premium roadwear brand.
“When I first joined Rapha I would ride to Glastonbury every year, I’d set off at 6pm and ride 200km into the night where I’d perform in a kazoo marching band.”
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